War Paint

Elizabeth Arden and Helena Rubinstein: Their Lives, Their Times, Their Rivalry

By: Lindy Woodhead

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Paperback | 16 March 2017 | Edition Number 1

At a Glance

Paperback
512 Pages

Dimensions(cm)
3.4 x 12.9 x 19.8

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From the author of Mr Selfridge, the glittering story of two remarkable women - Miss Elizabeth Arden and Madame Helena Rubinstein - and their legacy which touches the lives of virtually all women today: the creation of the modern cosmetics and beauty industry.

War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now.

About the Author

Lindy Woodhead worked in international fashion public relations for over 25 years. During the late 1980s she spent two years as the first woman on Harvey Nichols' board of directors. Lindy retired from fashion in 2000 to concentrate on writing; her first book, War Paint (Virago), a biography of Helena Rubinstein and Elizabeth Arden, was published in 2003. Her second book, Shopping, Seduction & Mr Selfridge (Profile), was adapted into an ITV drama that ran for four series.

She is a regular contributor to The Spectator and The Times Saturday Magazine. A Fellow of The Royal Society of Arts, she is married with two sons and lives in southwest London and southwest France.

Industry Reviews

What a relief it is to read so detailed and well-researched a book . . . Woodhead knows her stuff - SUNDAY TIMES

They wrote their names in lipstick across the world

Gripping biographies of these powder-puff prima donnas. At the same time . . . the history of make-up through the twentieth century - DAILY MAIL

Written with humorous sensitivity and sympathy - LITERARY REVIEW

These were women who were tough in business, who had a single vision - an idea of what they believed in and would do anything to get there

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