Values Economy

How to deliver purpose-driven service for sustained performance. We live in extraordinary economic times volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers expectations are increasing. Brands are now co-owned by all stakeholders employees, service partners, local communities, investors and customers. This book explores the idea that a new values economy is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success. AUTHORS: Alan Williams has a track record of success in devising holistic SERVICEBRAND strategies. Alan has more than 30 years of senior leadership experience in customer service-based businesses. Samuel Williams is a business consultant with BAE Applied Intelligence. Sam has various business roles in customer service and consultancy. SELLING POINTS: . How to Deliver Purpose-Driven Service for Sustained Performance . Offering a new approach to business thinkers that puts passion, purpose and inclusivity and the forefront of all business ventures for a more sustained and effective performance . New approach to business and brand identity based on robust academic and industry research and includes a practical operational delivery . Understanding corporate and customer relations and their impact on business revenue