unPACKED

Predict Packaging That Sells

By: Alex Hunt, Matt Salem

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Hardcover | 29 July 2025

At a Glance

Hardcover
222 Pages

Dimensions(cm)
21.59 x 13.97 x 1.6

Hardcover

RRP $49.49

$46.99

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Send buying indecision packing.

As an insights expert, you're up-to-date on design, consumer behavior, and market trends-everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it's no wonder you're overwhelmed.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction.

Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging's potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.

Industry Reviews

"From design missteps to billion-dollar turnarounds, this book is a masterclass in navigating the high-risk world of packaging design change."

-Jennifer Picard, Global Insights Transformation Lead, Opella.

"Behaviorally's 4S framework gave our teams a shared language-and the clarity to make fast, confident decisions."

-Ken Hauser, Sr. Manager, Market Research, Church and Dwight Co., Inc.

"This book dives into case studies and key packaging design principles every marketer should know."

-Jon Zunick, Innovation Manager, Bayer.

"This book isn't about tools-it's about changing how we make decisions."

-John D. Pfalzgraf, Director, Consumer Knowledge, Georgia-Pacific.

"This book is a must-read for any marketer serious about converting packaging into a revenue driver. The data doesn't lie-visibility alone can 2.5x your likelihood of purchase."

-Sara Polon, Co-Founder and CEO, Soupergirl.

"This book brilliantly captures what marketers have felt for years-packaging is your first, best salesperson."

-Nino Ciappina, General Manager, Automotive, Walmart Marketplace.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Market Research Management & Management Techniques Management Decision Making Management of Specific Areas Sales & Marketing Management

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unPACKED

Predict Packaging That Sells

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Market Research

How Brands Grow

What Marketers Don't Know

Influence, New and Expanded

The Psychology of Persuasion

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

Evolutionary Ideas

Unlocking ancient innovation to solve tomorrow's challenges

Exactly What to Say

Magic Words for Influence and Impact

Hooked

How to Build Habit-Forming Products

Consumer Economics

Theories and Behaviors

Consumption and Society

A Business Perspective

Law For Dummies

2nd Edition

Better Brand Health

Measures and Metrics for a How Brands Grow World

Indistractable

How to Control Your Attention and Choose Your Life

Choose Wisely

Rationality, Ethics, and the Art of Decision-Making

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Nudge

Oversubscribed 2nd edition

How To Get People Lining Up To Do Business With You

The Influence of Western Consumerism on Eastern Culture

1st Edition - A Consumer Behaviour Perspective

The 10 Principles of Effective Social Media Marketing

Strategies to Guarantee Impact

Marketing Analytics

Based on First Principles

Marketing Research, Global Edition

9th edition

Marketing Research

Applied Insight 6th Edition

Consumer Behaviour

6th Edition

Good Services

How to Design Services that Work

Mapping Experiences

A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams 2nd Edition

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