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Understanding Media :  The Extensions of Man  - Marshall McLuhan

Understanding Media

The Extensions of Man

Paperback Published: 18th May 2001
ISBN: 9780415253970
Number Of Pages: 400

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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril.

About The Author

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Industry Reviews

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

Introduction to the MIT Press Editionp. ix
Introductionp. 3
The Medium Is the Messagep. 7
Media Hot and Coldp. 22
Reversal of the Overheated Mediump. 33
The Gadget Lover: Narcissus as Narcosisp. 41
Hybrid Energy: Les Liaisons Dangereusesp. 48
Media as Translatorsp. 56
Challenge and Collapse: The Nemesis of Creativityp. 62
The Spoken Word: Flower of Evil?p. 77
The Written Word: An Eye for a Earp. 81
Roads and Paper Routesp. 89
Number: Profile of the Crowdp. 106
Clothing: Our Extended Skinp. 119
Housing: New Look and New Outlookp. 123
Money: The Poor Man's Credit Cardp. 131
Clocks: The Scent of Timep. 145
The Print: How to Dig Itp. 157
Comics: MAD Vestibule to TVp. 164
The Printed Word: Architect of Nationalismp. 170
Wheel, Bicycle, and Airplanep. 179
The Photograph: The Brothel-without-Wallsp. 188
Press: Government by News Leakp. 203
Motorcar: The Mechanical Bridep. 217
Ads: Keeping Upset with the Jonesesp. 226
Games: The Extensions of Manp. 234
Telegraph: The Social Hormonep. 246
The Typewriter: Into the Age of the Iron Whimp. 258
The Telephone: Sounding Brass or Tinkling Symbol?p. 265
The Phonograph: The Toy That Shrank the National Chestp. 275
Movies: The Real Worldp. 284
Radio: The Tribal Drump. 297
Television: The Timid Giantp. 308
Weapons: War of the Iconsp. 338
Automation: Learning a Livingp. 346
Further Readings for Media Studyp. 361
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415253970
ISBN-10: 0415253977
Series: Routledge Classics
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 400
Published: 18th May 2001
Country of Publication: GB
Dimensions (cm): 19.84 x 12.85  x 2.08
Weight (kg): 0.39
Edition Number: 2
Edition Type: New edition

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