Understanding Communication Research Methods

A Theoretical and Practical Approach

By: Stephen M. Croucher, Daniel Cronn-Mills

Write A Review

Hardcover | 20 August 2024 | Edition Number 4

At a Glance

Hardcover
340 Pages

Dimensions(cm)
25.4 x 17.8 x 2.06

Hardcover

RRP $431.00

$368.75

14%OFF

or 4 interest-free payments of $92.19 with

or

Ships in 3 to 5 business days

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.

Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication, including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action.

This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods.

Additional resources for students and instructors can be found on the eResource at www.routledge.com/9781032557380, which includes links, videos, outlines, activities, recommended readings, test questions, and more.

Industry Reviews

"Nobody does it quite like Croucher and Cronn-Mills when it comes to offering a clear and comprehensive undergraduate communication research methods textbook. This book helps students understand how communication theory drives methodological decisions, creativity, and defendable results. Hands down, it's the best, most relatable textbook for undergraduate students available today." - Jayne Violette, Professor of Communication, University of South Carolina Beaufort, USA

"Croucher and Cronn-Mills is the only comprehensible book on research methods I've read. Other research methods books tell you what the method is-this book tells you how to do it. This textbook is now part of my permanent collection. Anyone learning about research, exploring research, or doing research needs to read this book." - Halley Weinberger, Graduate Assistant, Minnesota State University, Mankato, USA

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.