Exposing the truth behind fake news - and how to spot the real from the fake.
In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday.
Ryan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can.
In today's culture...
1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch - online and off.
Why is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. After recent events, he's pulling back the curtain because he doesn't want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you.
About the Author
Ryan Holiday is a bestselling author and media strategist. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to become the director of marketing for American Apparel. He is the author of six books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic and Perennial Seller.
Holiday is part Machiavelli, part Ogilvy, and all results -- Tim Ferriss * The 4-Hour Workweek *
Essential reading for anyone concerned with the current health of our digital media. -- Andrew Keen, TechCrunch
Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author * The Big Picture *
This is an astonishing book. ... Many of these stories are chilling. -- Gillian Tett * Financial Times *
Provides valuable food for thought regarding how we receive - and perceive -information. * New York Post *
Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. * Kirkus Reviews *
His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. * Publishers Weekly *
The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. -- Tucker Max
Behind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. -- Dov Charney, CEO and founder, American Apparel
This book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com
[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com