True Founder

What No One Else Has the Guts to Teach You about Starting Your First Business

By: Marc LaFleur

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Hardcover | 7 February 2023

At a Glance

Hardcover
181 Pages

Dimensions(cm)
24.13 x 16.51 x 1.91

Hardcover

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People think that being a founder is glamorous, that it means posting Instagram photos at a coffee shop all day or spending hours creating cool logos. Enter Marc Lafleur, who tells his story in all its glamour-less glory, from creating two failed startups to selling his company truLOCAL for $16.8 million after only five years.

Complete with all of Lafleur's hard-earned learnings and humiliating mistakes made along the way, this book is full of unconventional tips for first-time founders, advice on how to scale, and life lessons from a guy who realized a long time ago that everything happens for a reason.

It doesn't take someone special to succeed in business. What it takes is the right mindset, becoming self-aware, and the dedication to put your success and goals above everything else. And, as any honest founder would say, a little bit of luck.

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