Make Your Brain Work

"Anyone interested in understanding human behaviour should read this book! Amy Brann explains the theory of neuroscience and how it can be applied in personal and organisational contexts. Her knowledge, experience, warmth and pragmatism shine through on every page." * Kim Morgan, Founder and CEO of Barefoot Coaching *
"This book crams in so much! It's packed with lots of practical applications, which Amy Brann brings to life. A great read." * Maria Franzioni, Maria Franzoni Ltd Speaker Bureau *
"Make Your Brain Work is an engaging book that is simultaneously filled with insight and application. Amy Brann not only provides us with greater understanding on how the brain works but she also gives us useful tools on how to make the brain work for each of us." * Stephen M. R. Covey, author of The New York Times and # 1 Wall Street Journal bestselling book, The Speed of Trust, and coauthor of Smart Trust [review for first edition] *
"A timely and elegant reminder that the key to personal and organisational success begins with knowing one's self: Amy Brann provides clear insight into the latest developments in neuroscience using accessible stories and examples which will resonate with all readers." * Terry Hodgetts, Director, Centre for Executive Development, Aston Business School [review for first edition] *
"Make Your Brain Work was essential bedtime reading for a couple of nights, and I have found the concepts genuinely very interesting and thought provoking, and a challenging read. It really does become a manual for trying to better understand what influences and motivates others, and how these issues need to be better understood and harnessed. It is not often that the concept of "overwhelm" can be introduced into morning discussions of premiership football and office politics but it is now." * Nick Green, Managing Partner of Squire Sanders Birmingham office [review for first edition] *