Trailblazer

The Power of Business as the Greatest Platform for Change

By: Marc Benioff

Write A Review

Paperback | 15 October 2019

Sorry, we are not able to source the book you are looking for right now.

We did a search for other books with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your book.

'Urgent and compelling' Richard Branson
'The gold standard on how to use business as a platform for change' Ray Dalio

For too long, many have felt that business focuses too much on profit and not enough on its responsibilities, but now in Trailblazer, Innovator of the Decade Marc Benioff shows how all of that can change - for the better.

When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum , and followed it up by saying 'Facebook should be regulated', in 'the same way you regulated the cigarette industry' , he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them.

But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole , and this book will show you how to make these positive steps.

Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place.

Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good.

Industry Reviews

'Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfil a higher mission in the world. Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon "business as usual" and make our values the driving force of our work.'

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.