Tim Cook

The Genius Who Took Apple to the Next Level

By: Leander Kahney

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Paperback | 18 May 2021 | Edition Number 1

At a Glance

Paperback
320 Pages

Dimensions(cm)
1.9 x 12.8 x 19.6

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Product Description

An intimate look at the man who led Apple to be the world's first two-trillion-dollar company

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.

Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

About the Author

Leander Kahney has covered Apple for more than a dozen years and written three popular books about Apple: Inside Steve's Brain, a New York Times bestseller, Cult of Mac and Cult of iPod. Former news editor for Wired.com, he is currently the editor of CultofMac.com.

Industry Reviews

A rich narrative
The Wall Street Journal

A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook
Kirkus Reviews

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