Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 5
Part 1: Getting Started with Tiktok — The Movie Studio in Your Pocket 7
Chapter 1: Using TikTok for the First Time 9
Downloading TikTok for Your Mobile Device 10
Creating Your Account 11
Exploring Your Settings 14
Updating your profile 15
Updating your profile and privacy settings 17
Creating Your First TikTok Video 19
Chapter 2: Browsing TikTok 25
Browsing on the Home Screen 25
Liking and Commenting 27
Sharing Videos 30
Listening to Your Audience: Direct Messages and Inbox Notifications 33
Responding to comments and mentions 35
You’ve got mail! Checking your DMs 37
Discovering Users and Content 38
Chapter 3: Diving Deeper: Creating TikTok Videos 41
Starting a Recording 42
Picking Sounds for Your Video 47
Choosing Effects for Your Video 50
Selecting a Filter for Your Video 53
Recording in TikTok versus Uploading 55
Using Templates to Show Off Your Photos 57
Chapter 4: Publishing Your TikTok Video 61
Adjusting Clip Size after Recording 62
Adding Filters and Effects to Recorded Videos 65
Adding filters after recording 65
Adding effects after recording 65
Adding Sound to Recorded Videos 68
Using sounds from TikTok 68
Adding voiceover and narration 70
Adding voice effects 72
Adding Text and Stickers to Recorded Videos 73
Adding text 73
Adding stickers and emojis 76
Pinning stickers, emojis, and text 78
Publishing Your Video 79
Creating a description and tagging 79
Editing the cover image 81
Setting privacy and sharing 83
Chapter 5: Acclimating to TikTok Etiquette and Culture 85
Becoming Familiar with TikTok Culture 86
Speaking TikTok Jargon 88
Knowing When to Like, Follow, or Share 90
Winning Friends and Influencing People 92
Catching the attention of major influencers 93
Helping other TikTokers 93
Understanding TikTok’s Rules 95
Chapter 6: Staying Safe on TikTok 99
Setting Up Your Account Privacy 99
Keeping Your Children Safe 104
Protecting kids under 13 104
Family pairing for teens 13 to 17 104
Dealing with Bullies and Trolls 107
Part 2: Building Your Tiktok Following 109
Chapter 7: Looking at Your Profile Stats 111
Understanding the Value of Followers 111
Breaking Down Your Following, Followers, Likes, and Views 113
Looking at Detailed Account Analytics 114
Chapter 8: Creating Viral Content 119
Understanding the TikTok Algorithm 119
Identifying Trending Content 124
Checking the discover page 124
Finding content through search 127
Grabbing Your Viewers’ Attention 128
Stay positive 129
Keep your content clean 129
Invoke emotion 131
Use a ring light and microphone 131
Clarify and organize your message 132
Consider third-party tools 132
Chapter 9: Reaching New Audiences with Advanced Features 137
Duetting with Your Favorite Videos 138
Stitching the End of a Video 141
Livestreaming When You’re TikTok Famous 142
Part 3: Using Tiktok as a Business Tool 147
Chapter 10: Using TikTok to Grow Your Business 149
Understanding How Your Business Fits with TikTok 150
Knowing Your Audience and Competition 151
Integrating TikTok into Your Funnel 155
Creating Content That Sells 157
Chapter 11: Understanding TikTok Analytics for Your Business 159
Knowing Which Data Is Important 160
Understanding TikTok Analytics 161
Getting Data from Third-Party Tools 164
Part 4: the Part of Tens 165
Chapter 12: My Ten Favorite TikTok Accounts 167
Learning about ADHD with Catieosaurus 168
Drawing with Dan Povenmire 168
Following the Journey with Lexi McDonald 169
Dancing with Bao Tran 169
Interacting with Cheech & Chong 170
Making Money with Trevin Peterson 171
Sharing Pride with Josh Helfgott 171
Getting Inspired with Shontez Davis 172
Anchoring the News with Marcus DiPaola 172
Learning about TikTok Trends with Jera Bean 173
Chapter 13: Ten TikTok Business Accounts Doing It Right 175
Sharing the News with The Washington Post 176
Knowing Your Audience with Taco Bell 177
Partnering with Dunkin’ 178
Dancing with Break the Floor 179
Placing Product with Pop Sockets 179
Playing Sports with the Utah Jazz Bear 180
Recruiting Influencers with Bang Energy 181
Entertaining with The Tonight Show Starring Jimmy Fallon 182
Being Prepared with the American Red Cross 184
Engaging Your Audience with Chipotle 185
Chapter 14: Ten Ways to Grow Your Following 187
Be Transparent and Vulnerable 187
Stay Consistent 188
Know Your Audience 188
Include Your Community 188
Build Up and Promote Others 188
Engage Your Audience 189
Be Entertaining 189
Join Other Influencers 189
Follow Similar Accounts 190
Go Live 190
Index 191
