Ticker Shock

Name: Ticker Shock
Brand: Wiley
Price: 49.99 AUD
Availability: PreOrder

A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors

By: Katie Perry

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Hardcover | 31 July 2026 | Edition Number 1

At a Glance

Hardcover
320 Pages

Dimensions(cm)
22.9 x 15.5 x 3.1

Hardcover

$49.99

or 4 interest-free payments of $12.50 with

Available: 31st July 2026

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How identity, access, and attention are transforming the future of corporate branding and investor relations

The modern market is no longer defined solely by balance sheets and earnings reports—it’s powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren’t just buying shares—they’re building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals.

Through vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, Ticker Shock provides a critical framework for understanding and adapting to today’s participatory, high-velocity markets where visibility equals value, and trust is earned in real time.

The first comprehensive analysis of retail investor culture and its impact on corporate identity, Ticker Shock:

Highlights how social media and digital visibility drive market sentiment and valuation
Explains why retail speculation is as much cultural expression as financial decision
Features case studies from leading companies such as Robinhood, Palantir, and Netflix
Explores how CEOs must now communicate like creators to maintain credibility and relevance
Provides actionable insights for investor relations, communications, and marketing teams
Examines how AI, tokenization, and social platforms are redefining due diligence and access
Maps the regulatory and reputational challenges of a participatory financial system

Ideal for executives, investor relations officers, communications professionals, and corporate strategists, Ticker Shock is essential reading for MBA and business school courses in finance, marketing, and corporate communications. It is also a critical reference for financial media, analysts, and fintech operators navigating the evolving dynamics between brand, behavior, and belief in modern markets.

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