Think Strategically

'Think Strategically is a practical, comprehensive guide, with an interesting approach to key issues of strategy. I highly recommend this book to both students and practitioners.' Jose Luis Arroyo, Chief Strategy Officer of Engineering & Construction Business Group, Abengoa

'A book managers cannot wait to read. It gives invaluable advice about how to think strategically essential nowadays. I would recommend thinking each day about one of the strategic questions proposed at the end of each chapter.' Jose Luis Zarroca,

President of Inova; CEO, Biokit

'From both a student and practitioner perspective, Think Strategically presents a logical framework that clearly and concisely explains the key building blocks of strategy. Whether completing a graduate degree in business or charting out corporate strategy at work, this book will assist greatly.' Joe Schneider, ESADE Business School MBA Class of 2011

'Think Strategically is a cohesive and thorough review of the key strategic elements that help companies achieve and sustain competitive advantage. Gimbert's pedagogical approach, enriched with the analysis of benchmark companies in their

industries, makes the reader's learning curve an easy climb.' Patricio Ramos, Principal, Boston Consulting Group

'The author reviews and explains in a very enjoyable and entertaining way, something unusual in a technical book, the key concepts of corporate and business strategy. He also introduces innovative strategic concepts adapted to today's changing world.' Ricardo Diaz, Partner, Deloitte Human Capital

'Think Strategically guides the reader in a natural and practical way through the process of strategic thinking which will help him redefine his organisation's business model and discover new competitive advantages.' Eugenia Bieto, Director General, ESADE Business School