The Referral Code

Unlock a Constant Stream of Business Through the Power of Your Relationships

By: Larry Pinci, Phil Glosserman

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Paperback | 12 October 2010

At a Glance

Paperback
230 Pages

Dimensions(cm)
22.8 x 15.2 x 0.5

Paperback

RRP $30.99

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Referrals are the easiest, most effective path to more business and greater income. Unfortunately, most people fall way short in the number of referrals they receive because they misunderstand the ‘referral game’ and lack a system for generating warm business leads.
"The Referral Code" shows you exactly what it takes to receive a constant stream of qualified referrals through your existing relationships, including how to:
- Have people refer you, happily, willingly, and more often
- Avoid the 3 biggest mistakes that sabotage referrals
- Receive referrals that are warmed up and expecting your call
- Attract referrals regardless of the current market conditions
Providing great service or products is simply not enough to motivate most people to refer you. Without an effective referral system, you are missing out on business and income that could be yours. Read "The Referral Code" and discover how to receive more referrals now, and throughout the life of your business.

Industry Reviews

"Businesses spend thousands on marketing and advertising, yet frequently overlook the greatest potential source for new business leads: their existing relationships. "The Referral Code" lays out a simple, highly effective system for motivating your clients, friends and associates to connect you with the people they know who need what you offer."?- Daniel H. Pink, author of "Drive and A Whole New Mind"

"Guerrilla marketers know that the best source of new customers is old customers and that the way to tap into that source is referrals. That's exactly why Larry Pinci and Phil Glosserman wrote "The Referral Code" and why you'll love it." - Jay Conrad Levinson, Author, "Guerrilla Marketing" series of books

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