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The Network Effect : A practical guide to making - and keeping - the connections that can make your world go round - Judith Perle

The Network Effect

A practical guide to making - and keeping - the connections that can make your world go round

By: Judith Perle, Tony Newton

Paperback | 17 January 2011

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Whether you're an entrepreneur, a consultant, a jobseeker, in sales or business development, or simply want to move your career in the right direction, this book walks you through everything you need to know about connecting with other people. We can say that with certainty because it's been written as an extension of the interactive workshops that we've run for business schools, companies and other organisations since 2001. What 'The Network Effect' offers is sound, proven and above all practical advice underpinned by an explanation of the relevant concepts. If you understand 'why' something works as well as 'how', you have a far better chance of making it work for you. And that, in the final analysis, is our aim - to turn each and every reader into a better networker.

The authors are co-founders of Management Advantage (www.manadvan.com), a training consultancy that specialises in the 'soft', interpersonal skills that so often get overlooked in our professional lives.

Industry Reviews

"Full of encouragement, this is the book you need to make it happen for you."

John Stopford, Emeritus Professor of International Business, London Business School

"Now that I can show my colleagues your magnificent piece of work, recommending you for various customized executive programmes is a pleasure."

Patrick Furu PhD, Academic Director, Exec Ed, Hanken School of Economics, Finland

"It's an easy read but you'll end up knowing exactly how to 'do networking'. Fabulous!"

Dr Patrick Tissington, Associate Dean, Business Partnerships, Aston Business School

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