The Mission Corporation

'Michael and Michael capture a very important idea: purpose and profits do not have to be at odds with one another, and businesses can and must be a force for good.'

- John Donahoe, President and CEO of Nike

'The Mission Corporation articulates an ambitious goal. To address the short-comings of American capitalism, we must maximize its core strength: the entrepreneurial spirit. The authors call for a new generation of entrepreneurs to make solving problems facing humanity a business' reason for being. They envision a capitalism where the desire to improve the quality and equality of human lives drives product innovation, and transforms how businesses are funded, how they operate, and how success is measured. Changes our society needs can come from changing how we build our small businesses from the ground up, one company at a time. Every entrepreneur and business owner should read this important book.'

- Howard Schultz, former CEO and Chairman Emeritus, Starbucks

'The Mission Corporation is a road map for a future in which all stakeholders win. Businesses do right by doing good - by spreading wealth, by focusing on merit, by helping improve the communities they

serve. The Mikes - Moe and Carter - have given all of us an inspiring look at what can be.'

- Whitney Shaw, CEO/President of American City Business Journals

'The joy of working at Forbes is access to innovative entrepreneurs and CEOs. The best are leading deep digital transformations to stay "future-fit". But they don't stop there. They also embrace leadership and cultural changes built on purpose, empathy, transparency and inclusion. Without a doubt, the pandemic has prioritized this new way of leadership.

Authors Michael Moe and Michael Carter warn there is no returning to old ways if we are to save the world from today's brutal late-stage capitalism that pits people and nations against each other. Moe and Carter are right. The world is at a crossroads. One road leads to more tribalism, resentment, political extremism, and violence. The other leads to a new enlightenment era of freedom, human creativity, and expanding prosperity for all.'

The Mission Corporation is a terrific treatise, and it has arrived at a most needed time in human history.'

- Rich Karlgaard, Editor-at-Large, futurist, Forbes, author of Late Bloomers

'The most impactful businesses of the future will combine profits with purpose. Entrepreneurs who understand this will attract better employees and more loyal customers - and generate greater returns for shareholders. The Mission Corporation provides a roadmap for a new generation of impact entrepreneurs.'

- Steve Case, former CEO of AOL

'Perfectly timed, The Mission Corporation is a provocative book on the future of capitalism and entrepreneurship, especially at this time when capitalism itself is under attack on many fronts. The Mission Corporation points out that a key strength of corporations everywhere is the entrepreneur's creativity which serves as the catalyst and a driving force of corporate innovation, purpose and eventual profitability. A timely and must read for all C suite members.'

- Admiral Tom Lynch

'To achieve sustainable success today and in the future economy, authenticity and mission-driven purpose must be anchored into organizational identity. Michael and Michael's new book, The Mission Corporation more than delivers on these principles, helping leaders balance ambition and heart to yield profits with purpose.'

- Joan Gabel, President of University of Minnesota