The Future of Feminism in Public Relations and Strategic Communication

A Socio-Ecological Model of Influences

By: Elizabeth L. Toth, Linda Aldoory

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Hardcover | 22 June 2021

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Hardcover
238 Pages

Dimensions(cm)
23.9 x 16.2 x 2.0

Hardcover

RRP $150.00

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Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender, race, and class.

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Aldoory and Toth collaborate to produce a comprehensive review of public relations literature using a socio-ecological model and a feminist lens. Building on 40 years of feminist research, they begin by defining terms and articulating assumptions. Then, using the framework of the socio-ecological model levels—ideological, media, organizational, professional, and practitioner—they offer a feminist critique of public relations, organize a large body of knowledge, and co-construct a model for future research. The well-organized book flows with precision through each level of the socio-ecological model and works toward closing the gaps and increasing understanding of feminism in public relations and strategic communication. The writing is clear but assumes a background in feminism and public relations, making the book more appropriate for scholars and practitioners than for undergraduates. Recommended. Graduate students, faculty, and practitioners.

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