The Attacker's Advantage

Turning Uncertainty into Breakthrough Opportunities

By: Ram Charan

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Hardcover | 24 February 2015 | Edition Number 1

At a Glance

Hardcover
240 Pages

Dimensions(cm)
2.3 x 14.7 x 21.8

Hardcover

$59.75

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In autumn 2012, the writer and philosopher Maxim Februari, known until then as Marjolijn Februari, announced his intention to live as a man. In The Making of a Man he describes how the news was greeted and how people began to react: with unease, interest and sometimes a slightly too comradely tone. Whatever the response, there was always an element of ignorance - hardly anyone seemed to understand what a sex change actually involved or how best to react to it. The Making of a Man is a unique and moving account of Februari's experiences, an intimate and humorous tale written by a distinctive voice. Februari analyses and describes, charts and enquires. Above all, he makes us think.

About the Author

Ram Charan is a world-renowned advisor to CEOs, business unit managers, and boards of directors who value his practical solutions to complex business problems. Dr. Charan earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction, and is the author (with Larry Bossidy) of the international bestseller Execution: The Discipline of Getting Things Done and many other books.

Industry Reviews

*A Wall Street Journal bestseller* "Coping with structural uncertainty and radical shifts in business models means executives need the insight to see around corners and the courage to move beyond boundaries. Ram Charan shows what it takes to go on the attack."--Dominic Barton, Global Managing Director, McKinsey & Company "An invaluable resource for anyone navigating the market's ever-changing but always taxing demands." --Publishers Weekly "[Charan] addresses the current turbulent business environment, cutting through the veil of complexity to concentrate on new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level."--Library Journal "It is not enough for a sitting CEO-or any leader-to efficiently execute a successful strategy. As Ram points out you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must read for those leading companies in a tumultuous business environment." -Larry Bossidy, retired CEO and chairman of Honeywell International and coauthor of Execution and Confronting Reality

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