The A-Ha! Method : Communicating Powerfully in a Time of Distraction - Gabe Zichermann

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The A-Ha! Method

Communicating Powerfully in a Time of Distraction

By: Gabe Zichermann

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Hardcover | 4 March 2023

At a Glance

Hardcover
244 Pages

Dimensions(cm)
14.6 x 22.3 x 2.4

Hardcover

RRP $55.00

$54.75

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Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow. Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success. The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd. Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance. The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.

Industry Reviews

Gabe provides a thoughtful, honest, and fun read with practical tips and guidance for our most powerful and influential asset - our voice! In a new era that no longer sees titles, credentials, or prestige as door-openers or guaranteed invitations, The A-Ha! Method validates that our most prized currency is how we speak. Everyone can benefit from this book and leverage it for growth and development.

Public speaking - standing alone in front of an audience - makes many people uncomfortable. But being able to persuade, inspire or convince others fuels success in any career. Public speaking guru Gabe Zichermann offers an in-depth guide to giving any type of spoken presentation. Learn how to capitalize on your audience's emotions, use visual aids to structure your arguments and even how to captivate a Zoom meeting. Zichermann maintains that even in a world full of short attention spans, you can learn to enthrall an audience.

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