Textual Analysis

A Beginner's Guide

By: Alan McKee

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Hardcover | 4 March 2003

At a Glance

Hardcover
160 Pages

Dimensions(cm)
23.39 x 15.6 x 1.12

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$346.50

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Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos. Textual Analysis provides a highly accessible understanding of what textual analysis is, why it matters, and how to do it, and will be invaluable for first year students in cultural studies and media studies.

Industry Reviews

'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology `Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University

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