Figures and Tables Preface Acknowledgments Chapter 1. Overview: Corporate Communication What is Corporate Communication, and who does it? What is the strategic importance of Corporate Communication? What is Corporate Communication Philosophy? Further Reading Chapter 2. Corporate Communication Practice Overview Skills and talents for individuals Small and large group requirements Presentations: meetings and speeches Selecting media SELECTED ESSAYS AND COMMENT Technological Innovation for Revitalizing Corporate Culture: The Case of Desktop Publishing, Terri Toles-Patkin CASE STUDIES Groupware-One Experience, Til Dallavalle, Alicia Esposito, and Steve Lang Communicating Sudden Change in Tasks and Culture: The Inglis Montmagny Story, Randall Capps Further Reading Chapter 3. Corporate Citizenship Overview Relations with various publics Philanthropy programs and policy Outreach programs Government relations: local, state, federal regulators and agencies Customer relations SELECTED ESSAYS AND COMMENT Truth and Taste: Revisiting High Ethical Standards for Communicators, William Buchholz Corporate Language and the Law: Avoiding Liability in Corporate Communications, Kristen R. Woolever NIMBY: Defining and Dealing with the Not-in-My-Backyard Syndrome, Nancy Blethen Further Reading Chapter 4. Corporate Identity Overview Mission statements and corporate philosophies Logos, letterhead, and annual reports Advertising and company perception Internal perception programs External communication and perception of company image SELECTED ESSAYS AND COMMENT Using CEOs and Other Amateurs in Corporate Video, Richard Doetkott High-speed Management: A Revolution in Organizational Communication in the 1990s, Donald P. Cushman CASE STUDIES Perspectives on Communicating Corporate Culture to Employee-Owners: A Case Study: Weirton Steel Corporation, Jay Morris Further Reading Chapter 5. Corporate Communication and Corporate Culture Overview Defining a corporation's culture Quality programs and corporate culture changes Diversity and Workforce 2000 Training (Human Resource Development) and perpetuating corporate culture SELECTED ESSAYS AND COMMENT Analyzing Corporate Communications Policy Using Ethnographic Methods, Margaret Whitney Perceptions of Communicative Competence in Organizational Settings: The Influence of Styles and Stereotypes, Ann Bohara and Patrick McLaurin Sexual Harassment and Immediacy Behaviors in the Multicultural Workplace: A Communication Paradox, Loretta Harper and Lawrence Rifkind CASE STUDIES Carnival, Resistance, and Transgression in the Workplace, Jeanne Rogge Steele Further Reading Chapter 6. Corporate Communication and Meeting the Press Overview Wall Street: the financial press Main Street: the hometown media Park Ave.: National newspapers Industrial Blvd.: the trade publications Research Plaza: professional journals Broadway: entertainment media SELECTED ESSAYS AND COMMENT Public Relations and Commercial Speech at the Crossroads: Implications for the Pharmaceutical Industry and for the Profession, Dulcie Murdock Straughan CASE STUDY Case Study of a Public Affairs Program: TimeMagazine's Environmental Challenge, Nancy VanArsdale Further Reading Chapter 7. Corporate Communications and Media Overview Broadcast news networks Public broadcasting and corporate sponsorship Radio Cable network Video and satellite news releases Voice Mail, E-Mail, and LAN SELECTED ESSAYS AND COMMENT Using Corporate Video to Communicate Advanced Technology, Julia A. Longo CASE STUDIES Using New Video Technology in External Organizational Communication: A Case Study of the Government Information Channel, Ronnie Bankston and Laura Terlip Further Reading Chapter 8. Corporate Communications and Crisis Overview Stages of a crisis and the corporate response Crisis Communication Plans Responding to pressure groups SELECTED ESSAYS AND COMMENT Crisis Communication: Knowing How is Good: Knowing Why is Essential, David L. Sturges, et al. Further Reading Chapter 9. Corporate Communication in Global Markets Overview Communication in the new Europe Communication and the Pacific Rim Communication with developing countries SELECTED ESSAYS AND COMMENT They Speak English But... : The United Kingdom as a Foreign Country, Nicholas D. J. Baldwin The Politics of Broadcasting in the European Community: The Television without Frontiers Directive, Mitch Baranowski Further Reading Contributors Name Index Subject Index
