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Successful Science Communication : Telling It Like It Is - David J. Bennett

Successful Science Communication

Telling It Like It Is

By: David J. Bennett (Editor), Richard C. Jennings (Editor)

Hardcover | 29 September 2011

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In the 25 years since the ''Bodmer Report'' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people''s hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.
Industry Reviews
'... a book that should be recommended reading for all those who are involved in any way with science. There is no better current comprehensive and succinct source that gives such an excellent background to the issues around science communication and explains how to engage with the public, with much valuable practical advice.' Sir Walter Bodmer, FRS
'Bennett and Jennings have assembled a diverse collection of straight-talking essays from a broad spectrum of communicators of science such as academic authors but also from the industry and media. Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game.' Edward Fenner, International Journal of Deliberative Mechanisms in Science

You Can Find This Book In

Non-FictionScienceScience in GeneralPhilosophy of ScienceLanguage & LinguisticsSociety & CultureMedia StudiesReference, Information & Interdisciplinary SubjectsEncyclopaedias & Reference WorksReference WorksInterdisciplinary StudiesCommunication Studies
Scientific StandardsEducationHigher & Further EducationTeacher Training

Other Editions and Formats

Paperback

Published: 29th September 2011

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