Successful Science Communication

Telling It Like It Is

By: David J. Bennett (Editor), Richard C. Jennings (Editor), Walter Bodmer (Foreword by)

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Paperback | 29 September 2011

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502 Pages

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22.86 x 15.24 x 2.57

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In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.

Industry Reviews

'... a book that should be recommended reading for all those who are involved in any way with science. There is no better current comprehensive and succinct source that gives such an excellent background to the issues around science communication and explains how to engage with the public, with much valuable practical advice.' Sir Walter Bodmer, FRS
'Bennett and Jennings have assembled a diverse collection of straight-talking essays from a broad spectrum of communicators of science such as academic authors but also from the industry and media. Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game.' Edward Fenner, International Journal of Deliberative Mechanisms in Science

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You Can Find This Book In

Non-Fiction Science Science in General Philosophy of Science Reference, Information & Interdisciplinary Subjects Encyclopaedias & Reference Works Reference Works Society & Culture Media Studies Education Higher & Further Education Teacher Training

Language & Linguistics Interdisciplinary Studies Communication Studies Scientific Standards

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Hardcover

Published: 29th September 2011

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Authors' biographies
Foreword
Introduction: public engagement in an evolving science policy landscape
What it Helps to Know Beforehand:
Deficits and dialogues: science communication and the public understanding of science in the UK
Explaining the world: communicating science through the ages
Science, truth, and ethics
The public's view of science
The common language of research
Not 100% sure? The 'public' understanding of risk
The ethos of science vs. ethics of science communication
Policy Makers, the Media and Public Interest Organisations:
Research and public communication in EU policy and practice
Tackling the Climate Communication Challenge
Dealings with the media
Dealings with the U.S. media
Relations with public interest organisations: consumers
Relations with public interest organisations: patients and families
Relations with environmental organisations: a very personal story
What You Can Do and How To Do It:
Building relations with the various groups
Finding the right words: how to shine in radio and television interviews
Nanotechnology and the media - front page or no story?
The power of the podcast: the Naked Scientists' story
The social web in science communication
Dealing with dilemmas and societal expectations: a company's response
Science festivals
Things to see and do: how scientific images work Rikke
The triple helix: the undergraduate student-run face of science communication
Public understanding of research: the Open Research Laboratory at the Deutsches
'Imagine': a communication project putting life sciences in the spotlight
And Finally, Evaluating and Embedding Science Communication:
Evaluating success: how to find out what worked (and what didn't)
Effectively embedding corporate science communication in academia: a second paradigm shift?
Index
Table of Contents provided by Publisher. All Rights Reserved.

Successful Science Communication

Telling It Like It Is

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Hardcover

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