Strategy is not Rational

A New Strategy Planning Approach that Integrates Emotion, Motivating People to Move Mountains

By: Albert Durig, Martin Herrera

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Paperback | 4 June 2024

At a Glance

Paperback
286 Pages

Dimensions(cm)
22.9 x 15.2 x 1.97

Paperback

RRP $32.99

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Discover a revolutionary approach to strategy planning that transcends traditional rationality. In "Strategy is not Rational," authors Albert Durig and Martin Herrera unveil the critical role of emotion in crafting and executing winning strategies. Drawing on extensive research and real-world examples, this book presents a transformative framework that integrates emotional intelligence into every stage of strategy development.

From understanding the emotional landscape of the modern workplace to navigating the complexities of leadership, this book provides invaluable insights for driving sustainable growth and success. Whether you're a seasoned executive or an aspiring leader, "Strategy is not Rational" offers practical guidance for thriving in today's emotionally aware business environment.

Unlock the power of emotion and move mountains with your strategy. Get your copy of "Strategy is not Rational" today.

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