Strategy as Action

Competitive Dynamics and Competitive Advantage

By: Curtis M. Grimm, Hun Lee, Ken G. Smith

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Hardcover | 1 April 2005

At a Glance

Hardcover
292 Pages

Dimensions(cm)
22.86 x 15.24 x 2.06

Hardcover

$74.75

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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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