Strategy and Performance

Competing through Competences

By: John Mills, Ken Platts, Michael Bourne, Huw Richards

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In a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise - and that means knowing what your business is good at, and what it isn't. This book helps you to understand your organisation's potential, its capabilities and limitations, so when new challenges appear, you'll know how to manage your resources effectively to take advantage of them. It will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explain how to improve and manage these resources to reinforce your strengths and ameliorate your weaknesses. Written for managers of small to medium sized businesses and industry consultants, this book also forms part of a three-volume set covering business strategy, performance, and competencies. A CD included with the book provides much supporting material.

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You Can Find This Book In

Non-Fiction Business & Management Business Strategy Management & Management Techniques

Preface	p. vii
Acknowledgements	p. ix
When to use this book	p. 1
How to use this book	p. 7
Practical competence and resource frameworks	p. 9
Awareness - what does success look like?	p. 29
Matching problems to analysis methods	p. 41
Insight - what focus and scope is appropriate?	p. 51
Insight - where are these resources?	p. 61
Insight -how important are these resources?	p. 75
Building a resource and competence base	p. 93
Measuring competence and resource development	p. 129
Closing thoughts	p. 157
Index	p. 177
Table of Contents provided by Syndetics. All Rights Reserved.

Strategy and Performance

Competing through Competences

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