Strategic Technology Management

Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)

By: George Tesar (Editor), Tom Bramorski (Editor), Steven W Anderson (Editor), Sibdas Ghosh (Editor)

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Paperback | 11 June 2008 | Edition Number 2

At a Glance

Paperback
472 Pages

Edition Type
Revised

Dimensions(cm)
22.9 x 15.4 x 2.4

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Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

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You Can Find This Book In

Non-Fiction Business & Management Business Strategy Engineering & Technology Technology in General Engineering in General Management & Management Techniques Booktopia Publisher Services World Scientific Publishing

Introduction to the Second Edition	p. ix
Managing the Creative Process in a Cross-Functional Global Environment	p. 1
The WINDEX 1200: Aircraft Development	p. 11
Anderson Research Institute: Marketing of a New Technology	p. 27
Flatplains Robotics International	p. 43
Product Concept Development in a Competitive Market Place	p. 59
Phytoremediation: A Natural Solution to Environmental Contamination	p. 69
Commercialization of Refractory Innovation	p. 93
Management Training Issues in Engineering-Driven Companies: The Case of Ultrahone, Inc	p. 109
The Rover Project: A Corporate Start-Up Within TechCo	p. 127
Business Analysis and Market Potential	p. 155
Apple Construction Company: How to Stay Away from Low Bid Customers and Non-Valuable Dyadic Relations	p. 167
SSI Technologies (A)	p. 183
Lifton Hydra Team	p. 207
Eggsercizer - "The World's Smallest Exercise Machine"	p. 243
Decision Support For Stage-Gate Processes	p. 273
Getting a Product from the Laboratory to the Market	p. 285
Biosolutions Incorporated: A Company in Search of Financing	p. 295
Implementing ISO 22000 Standards to Enhance Safety in Food Supply Chains	p. 315
SH a.s.: A Company in Search of its Market Options	p. 333
Intuit ProSeries (A)	p. 361
Illustrated Items' Immortal Etchants	p. 385
Commercialization of New Technology	p. 391
New Product Launch and Marketing Research Findings	p. 401
Borono-198: New Product Marketing Strategy	p. 413
From Laboratory Bench to Marketplace - The "Chontrol" Story: A Legacy to Government-Academia-Industry Partnerships	p. 429
Integration of Material	p. 439
List of Websites	p. 449
Index	p. 455
Table of Contents provided by Ingram. All Rights Reserved.

Strategic Technology Management

Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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