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Strategic Management, Essentials Edition - Robert M. Grant

Strategic Management, Essentials Edition

By: Robert M. Grant, Peter A. Murray, Stuart Orr, Bella Butler, Pieter-Jan Bezemer

Paperback | 23 October 2020 | Edition Number 1

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All the essentials of strategic management for time-poor students, Grant’s Strategic Management Essentials Edition, is designed for the modern day undergraduate and MBA students. This Essentials edition offers practical, current and real-world content with a focus on what students need to know, giving instructors a great foundation upon which to build their personalised courses.

Maintaining what academics and students know and love about the previous editions, this resource uniquely caters to students in APAC region, with an abundance of regional case studies, practical examples and revision exercises to cement student learnings contextually.

The resource is designed to future-proof students by outlining foundational concepts and explaining how they can be applied in uncertain, dynamic environments – like that which we are seeing today. Our team of expert authors bring a long-term business cycle perspective, and rather than calling globalisation and digitalisation out as isolated concepts, these realities of modern strategic management are integrated throughout every chapter.

This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.

Available as a full colour printed textbook with an interactive eBook code included, this title enables students to master concepts and succeed in assessment by taking the roadblocks out of self-study, with features designed so you get the most out of learning.

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