Strategic Intent

By: Gary Hamel, C. K. Prahalad

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Hardcover | 21 June 2010

At a Glance

Hardcover
110 Pages

Dimensions(cm)
20.32 x 12.7 x 0.97

Hardcover

$41.75

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In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally th

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