Stop Talking, Start Influencing : 12 Insights From Brain Science to Make Your Message Stick - Jared Cooney Horvath

Stop Talking, Start Influencing

12 Insights From Brain Science to Make Your Message Stick

By: Jared Cooney Horvath

Paperback | 1 February 2019

At a Glance


RRP $34.99



Aims to ship in 10 to 15 business days

Booktopia Comments

This book is featured in our Business Books for Excellence page, a collection of the best books to help you work, communicate and manage better. Visit to see the best in business excellence.

Product Description

We are all teachers. If you've ever walked a colleague through a new program, you're a teacher. If you've ever coached anyone on how to kick a football, you're a teacher. If you've ever been a parent enough said. The problem, however, is that very few of us have ever been taught how to teach!

Drawing on Jared Cooney Horvath's 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that truly influences them. From the challenges of learning through a PowerPoint presentation to the debilitating 'error alarm' that can kick in when students make a mistake, the common barriers to learning are explained and tackled. Nearly every day we work to disseminate wisdom to others, so why not ensure that wisdom is retained?

For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who's had enough of pouring their heart into presentations only to see no lasting impact among the audience it's time to stop talking and start influencing!

More in Business Communication & Presentation

Elevate - Jack Delosa


RRP $34.99


Digital Marketing Outreach : The Future of Marketing Practices - Kavita Sharma