Stop Talking, Start Influencing

12 Insights From Brain Science to Make Your Message Stick

By: Jared Cooney Horvath

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Paperback | 14 March 2019

At a Glance

Paperback
304 Pages

Dimensions(cm)
2 x 23 x 15.4

Paperback

RRP $34.99

$34.75

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Product Description

We are all teachers. If you've ever walked a colleague through a new program, you're a teacher. If you've ever coached anyone on how to kick a football, you're a teacher. If you've ever been a parent enough said. The problem, however, is that very few of us have ever been taught how to teach!

Drawing on Jared Cooney Horvath's 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that truly influences them. From the challenges of learning through a PowerPoint presentation to the debilitating 'error alarm' that can kick in when students make a mistake, the common barriers to learning are explained and tackled. Nearly every day we work to disseminate wisdom to others, so why not ensure that wisdom is retained?

For every business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who's had enough of pouring their heart into presentations only to see no lasting impact among the audience it's time to stop talking and start influencing!

Industry Reviews

"Stop Talking, Start Influencing" is a very stimulating new book ... providing fascinating insights from brain science to help leaders, teachers, coaches and just about anyone communicate better and enjoy life more. ... His chapter on Stress alone was the best explanation I have ever read about how stress impacts our brains both negatively and positively. Every chapter has "implications" about how you can use this information in your work and life."

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