Starting Startups

Integrate People, Product, and Position for Success

By: Douglas Y. Park

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Paperback | 28 April 2026

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Paperback

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90 percent of all startups fail by year five, despite having talented founders and innovative ideas. The difference lies in how they execute across three critical, independent dimensions-People, Product, and Position.

Attorney and former Stanford instructor Douglas Park spent decades identifying the patterns that separate enduring startups from those that flame out. His evidence-based 3P Framework reveals how successful startups align team dynamics, market validation, and competitive strategy into a unified execution system.

Park challenges startup myths with hard data, showing why execution trumps innovation every time. Through real client case studies, he demonstrates how legal infrastructure becomes a strategic multiplier rather than overhead expense.

From assembling founding teams to navigating Series A rounds to preparing for exit, the book provides practical frameworks, assessment tools, and implementation guidance. Park integrates modern challenges like AI adoption and evolving fundraising climates into timeless principles of strategic alignment.

Perfect for first-time founders seeking structure and experienced entrepreneurs wanting to strengthen their execution, this book transforms startup complexity into actionable clarity. The 3P Framework helps you build a company that endures beyond its founders while creating sustainable value for all stakeholders.

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