Secrets of Lateral Thinking

101 Ideas For Thinking Creatively

By: Rob Easterway

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Paperback | 1 May 2016

At a Glance

Paperback
144 Pages

Dimensions(cm)
16.9 x 12.7 x 1.2

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$11.99

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Do you feel like you are stuck in a rut? Missing the chance to be really imaginative? Allowing life’s opportunities to pass you by?

All too often our brains work by habit: we find ourselves thinking in old familiar ways, applying logic that may have worked adequately for us in the past. This can leave us feeling creatively drained, this book offers a whole repertoire of original styles of thinking that will refresh your life - at home and at work, in your relationships and your leisure time.

With an explanation of the science-bit behind how restrictive our thinking can become due to factors we may not even be aware of. We can learn to recognize these boundaries, and we can begin to step beyond them.

About the Author

Rob Eastaway has written several bestselling books connecting maths with everyday life, including "Why do Buses Come in Threes?" and "How Many Socks Make a Pair?". His first book "What is a googly?" , an introduction to cricket, was famously presented by John Major to President Bush at Camp David in 1992, and was published in the USA under the title "Cricket Explained".

With Mike Askew, he wrote "Maths for Mums & Dads", a book that helps parents to understand the new methods being used to teach maths, and offers ideas for how to make maths more engaging and fun at home. An American edition was published in 2010 entitled "Old Dogs, New Math".

Rob appears regularly on radio in the UK, and is a regular speaker. He has given talks about maths to just about every age groups in the UK, USA and Australia. He was President of the Mathematical Association from 2007-8. He is married with three young children.

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