Sameness in Diversity

Food and Globalization in Modern America

By: Laresh Jayasanker, Carol Helstosky (Foreword by)

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Hardcover | 14 April 2020 | Edition Number 1

At a Glance

Hardcover
288 Pages

Dimensions(cm)
2.3 x 1.62 x 0.24

Hardcover

$161.70

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Americans of the 1960s would have trouble navigating the grocery aisles and restaurant menus of today. Once-exotic ingredientsâ"like mangoes, hot sauces, kale, kimchi, and coconut milkâ"have become standard in the contemporary American diet. Laresh Jayasanker explains how food choices have expanded since the 1960s: immigrants have created demand for produce and other foods from their homelands; grocers and food processors have sought to market new foods; and transportation improvements have enabled food companies to bring those foods from afar. Yet, even as choices within stores have exploded, supermarket chains have consolidated. Throughout the food industry, fewer companies manage production and distribution, controlling what American consumers can access. Mining a wealth of menus, cookbooks, trade publications, interviews, and company records, Jayasanker explores Americansâ changing eating habits to shed light on the impact of immigration and globalization on American culture.

Industry Reviews

"Tensions between homogenizing and diversifying influences in the supply chain throw uncertainty on what we now mean by 'authenticity' when it comes to food and culture. This book would appeal to social scientists, anthropologists, historians and the general public." * Nature *
"The book's wide range of topics . . . affords an opportunity, especially for non-specialists, to explore many important issues related to agriculture and food in the twentieth- and twenty-first-century United States." * Journal of Interdisciplinary History *

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