Representing Ageing

Images and Identities

By: Virpi Ylanne (Editor)

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Hardcover | 19 June 2012 | Edition Number 1

At a Glance

Hardcover
276 Pages

Dimensions(cm)
22.86 x 14.61 x 2.54

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This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.

Industry Reviews

"This whole book is characterised by its rigour and nuance in every comment, especially regarding consumers and spectators ... . Representing Ageing will have at least two different audiences: obviously scholars and doctorate students working on age relations and gerontology, but also academics in sociology, anthropology, media and Cultural Studies who are looking for interesting aspects related to the social representation of ageing. Clearly, Virpi Ylanne is to be commended for this excellent collection of essays." (Yves Laberge, The European Legacy, Vol. 23 (2), February, 2018)

"[A]n enjoyable read, providing a thoughtful mix of chapters that significantly highlight the interplay between media representations of ageing and the selfidentification of older individuals. Taken together, the collection showcases the research of key scholars in this area, and makes a strong case for considering the importance of both images and identity to contemporary processes of ageing." - Ageing and Society

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You Can Find This Book In

Non-Fiction Language & Linguistics Family & Health Coping with / Advice about Personal, Social & Health Topics Coping with Old Age / Advice about Ageing Society & Culture Social Groups Age Groups Age Groups for Adults Age Groups for The Elderly Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies

Development Studies Media Studies Sociology & Anthropology Sociology Sociology & Family & Relationships Communication Studies

List of Tables	p. ix
List of Figures	p. x
Acknowledgements	p. xi
Notes on Contributors	p. xii
Introduction	p. 1
Age-Targeted and Advertising Images
Anti-ageing Advertisements and Perceptions of Ageing	p. 19
Consumerism v. Constructing Older Age: A Case Study of Over-Fifties Life Insurance TV Advertising	p. 36
'They See Themselves As Young': The Market Addressing the Older Consumer	p. 53
Talk about Love and Intimate Relationships in a Finnish 50+ Magazine	p. 68
Redefining Cultural Roles in Older Age: Grandmothering As an Extension of Motherhood	p. 84
Appearance, Clothing and Fashion Images
Doing Beauty: Women, Ageing and Identity	p. 103
On Going Grey	p. 115
Fashion and Age: The Role of Women's Magazines in the Constitution of Aged Identities	p. 132
Self, Family and Community Images
'I Don't See Many Images of Myself Coming Back at Myself: Representations of Women and Ageing	p. 149
The Oldest Generation As Displayed in Family Photographs	p. 169
'Positive Images' and Calendars: Explorations in 'Agelessness' or 'Ambiguous' Identities?	p. 189
Snap Happy - Being Old in Scotland in Photographs	p. 207
Conclusion	p. 226
Bibliography	p. 232
Index	p. 253
Table of Contents provided by Ingram. All Rights Reserved.

Representing Ageing

Images and Identities

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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