Read This!

Name: Read This!
Brand: Pearson Education
Price: 50.75 AUD
Availability: BackOrder

Business writing that works

By: Robert Gentle

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Paperback | 3 October 2001 | Edition Number 1

At a Glance

Paperback
192 Pages

Dimensions(cm)
23.3 x 19.3 x 1.2

Paperback

RRP $55.39

$50.75

or 4 interest-free payments of $12.69 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Go on, admit it: most of the business documents that cross your desk really test your patience. If you''re brave enough, you''ll skim through them in an attempt to capture the key points. More often than not, you''ll find them or throw them into the bin.

That''s because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less.

In this book, you''ll learn to:

Grab and sustain your reader''s attention
Produce a user friendly layout
Draw attention to key passages

It''s a fundamental set of techniques that you''ll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs.

Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.

Industry Reviews

"If you can't write your idea on the back of my business card, you don't have a clear idea". David Belasco, Theatre Producer

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