Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Public Relations : A Practical Guide to the Basics 2nd Edition - Philip Henslowe

Public Relations

A Practical Guide to the Basics 2nd Edition

By: Philip Henslowe

Paperback | 26 August 2003 | Edition Number 2

At a Glance

FREE SHIPPING

Paperback


RRP $55.00

$52.25

or 4 interest-free payments of $13.06 with

In Stock and Aims to ship next day
In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial.

In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation

This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.

Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.
Industry Reviews
"Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR." Management Today