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Public Relations in Practice - Kate Kurtin

Public Relations in Practice

By: Kate Kurtin

Paperback | 25 January 2019

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Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that take students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR.This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.KEY FEATURESContemporary views and cases give students an insight into real-life, authentic public relations scenariosEach case features a distinct voice from public relations professionals, exploring different perspectives on multiple experiences and asking students to engage in their fieldThoughtful, practical cases across the country provide a variety of professional experiences.
Industry Reviews
"Students will value these stories because they offer real-life perspectives on what works in PR and how that relates to what they've read in other textbooks. They particularly want to know how someone breaks into certain areas of PR and what the industry is really like. The more current the stories, the better. This format will work well nfor my courses."--Priya Lothe Doshi, American University "Given my practical approach to teaching the class, I love this idea. Students respond well to first-person experiences. I can't get many practitioners to visit my classes to share their stories, so it is helpful to have written or videotaped narratives. This will make a great book to assign to my students in addition to the regular textbook."--Pamela Schultz, Alfred University

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Non-FictionBusiness & ManagementSales & MarketingPublic RelationsLanguage & LinguisticsReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication StudiesText BooksHigher Education & Vocational TextbooksAccounting, Business & Finance Higher Education Textbooks

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