Product Management

Name: Product Management
Brand: Springer Nature B.V.
Price: 359.75 AUD

Value, Quality, Cost, Price, Profit and Organization

By: Harry E. Cook

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Hardcover | 31 August 1997

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Hardcover
436 Pages

Dimensions(cm)
24.13 x 15.88 x 2.54

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This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.

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Preface
Acknowledgments
Product realization in the global marketplace	p. 1
Motivation and consumer behavior	p. 29
Enterprise model	p. 56
Definition of quality	p. 77
Forecasting the value of future products	p. 85
Total quality management	p. 124
Product planning and quality deployment	p. 157
Parameter and tolerance design	p. 186
Significance of results	p. 214
Costs	p. 246
Statistical quality control	p. 262
Case study 1: NIB1 single-attribute thin film	p. 289
Case study 2: NIB2 problem	p. 298
Case study 3: LIB problem	p. 308
Case study 4: Significance testing a multi attribute problem	p. 316
Case study 5: Error analysis for direct value (DV) method	p. 330
Case study 6: Use of the direct value (DV) method when considering multiple attributes jointly	p. 334
Probability and statistics	p. 339
Design of experiments	p. 364
References	p. 389
Index	p. 391
Table of Contents provided by Blackwell. All Rights Reserved.

Product Management

Value, Quality, Cost, Price, Profit and Organization

At a Glance

Hardcover

Shipping

How to return your order

Defective items

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