Your Business is Your Story

Name: Your Business is Your Story
Brand: BenBella Books
Price: 54.75 AUD
Availability: PreOrder

The Growth Strategy Your Competitors Cannot Copy

By: Dan Grech

Write A Review

Hardcover | 26 January 2027

At a Glance

Format
Hardcover

Dimensions(cm)
22.9 x 15.2

Hardcover

$54.75

or 4 interest-free payments of $13.69 with

Available: 26th January 2027

Preorder. Will ship when available.

A compelling business story leads to growth, success, and satisfaction—learn to tell yours.

Your competitors can copy your products, undercut your prices, and mimic your marketing, but they can’t replicate your story.

Dan Grech, former business journalist, serial entrepreneur, and founder of YBYS, provides a blueprint for crafting an authentic and emotionally resonant narrative about your business that will drive revenue, attract the right team, lead to deeper connections with clients and the community, and provide clarity of purpose.

Fundamentally a guide to building a business you love, Your Business Is Your Story walks you through a three-step process for identifying your authentic story, shaping it into compelling narratives, and deploying it strategically. Through real stories and compelling anecdotes, Grech shows you how to carve your competitive advantage out of what you already have—your singular journey.

Learn how to:

Discover your origin story—uncovering the experiences, struggles, and breakthroughs that led you to build your business
Craft a narrative that positions you as authentic, relatable, and mission-driven
Master proven frameworks for deploying your story strategically
Build a living arsenal of shorter, targeted anecdotes for flexible use across your business

Your Business Is Your Story will equip you to attract your ideal customers, your ideal employees, and your ideal partners, all leading to significant growth and a deeper sense of meaning.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.