Start with Who

How Small to Medium Businesses Can Win Big with Trust and a Story

By: W. Craig Reed, Mike Paton (Foreword by), Mark Oâ??Donnell (Foreword by)

Write A Review

Paperback | 16 January 2024

Sorry, we are not able to source the book you are looking for right now.

We did a search for other books with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your book.

Start with Who represents the next generation beyond Simon Sinek’s Start with Why and Gartner’s The Challenger Sale—written by Matthew Dixon and Brent Adamson—and includes groundbreaking science, concepts, and templates that can help drive rapid success for sales, marketing, and recruitment within small to medium businesses.

Ken Blanchard, co-author of The New One Minute Manager, says Start with Who is “thought-provoking” and “shows business, marketing, and sales professionals how to persuade any client with just twelve bullets and a story.”

Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O’Donnell, is the next generation beyond business books written decades ago, including Simon Sinek’s Start with Why and Gartner’s The Challenger Sale. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms, mingled with touches of humor, and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses. Executives at larger firms can also benefit greatly from the cutting-edge “trust-building” science, storytelling techniques, and proven sales enablement approaches described within these pages.

Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle’s Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that “facts tell and stories sell.” Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

Industry Reviews

“W. Craig Reed’s Start with Who represents the next generation beyond Simon Sinek’s Start with Why and Gartner’s The Challenger Sale.”

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.