Logos that Last

Introduction: The Pursuit of PerfectionChapter 1The Foundation The Beginning The Day That Changed my Life Peters Design CompanyChapter 2What Makes a Logo Last What you cant Control: Time What you cant Control: Marketing Money What you cant Control: Product Quality What you can Control: Personal Passion What you can Control: Beauty What you can Control: Originality What you can Control: Functionality What you can Control: Color What you can Control: Story What you can Control: SimplicityChapter 3Brand Mark Process Step 1: Brand Noun Process Step 2: Fifty Sketches Step 3A: Combining Brand Nouns Step 3B: Combining Brand Nouns: Negative Space Logos Step 3C: Combining Brand Nouns: Overlapping Geometry Step 3D: Combining Brand Nouns: Visual Rhythm Step 3E: Combining Brand Nouns: An Unexpected Twist on an Expected Visual Step 3F: Combining Brand Nouns: Visual Flow Step 4: Vectorizing and Gridding Step 5: The First Round Brandmark Presentation Step 6: Brand SystemChapter 4Inspiration Where to Hunt What I Look For Examples: Badges Examples: Typography Examples: Color Examples: Brand MarksChapter 5Badge Design Process How and Why External Shape Creation How to Use Shape Containers Balance Padding Logo Systems with BadgesChapter 6Brand Extensions Brand Patterns Icons Badge Shapes Custom Typography IllustrationChapter 7Brand Evolution When to Evolve vs Starting Over What to Stratigically Focus On Example: Urbane Coffee Example: Energy Softball Example: City of Eagan Police Badge Example: The Hub IllustrationChapter 8The Shop Passion Exploration Running a Shop Americana Collection Color Flood Collection Badge Hunting CollectionChapter 9Case Studies City of Eagan Synergy Freadom City of Shoreview First Free City of Hartselle Kwikbit New South Epilogg Amazon Vote MFT Automation Golden Bear Equities Batchworks Wits Texas Wine ClubChapter 10Passion Projects North Woods Anglers Club Peace in Ukraine Camp George Floyd 36 Days of Type Artcrank Posters Loving All Peoples Maria Birth Announcements Resources Acknowledgments About the Author Index