To Be Honest

There has never been a greater need to be honest. Today, more than ever, telling the truth matters. In fact, it matters A LOT.

In the most recent US Presidential election, fact-checking data show just 3% of Donald Trump's claims were "true", and only 12% of Kamala Harris's. Neither can fairly claim the moral high ground there. In Australia, only four out of 20 sunscreens advertised as providing Factor 50+ protection recently met the SPF rating that they claimed on the label. Builder.ai, a UK-based AI company that had raised nearly a billion dollars (over $400m of it from Microsoft) collapsed after it emerged that what they claimed to the market was an "AI tool" was actually just 800 engineers in India pretending to be AI.

From well-meaning mistakes to deliberate bad faith propaganda, Dom Thurbon takes us on a rollercoaster ride to discover some of the most incredible untruths, lies and misinformation. The outcome of his research is that the ability to tell the truth is central to building great businesses and creating societies where people flourish.

With fascinating insights and observations, this insightful and entertaining book will forever change how you behave in relation to the truth.

About the Author

DOM THURBON is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally engaged speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioral change, business strategy, purpose-driven leadership, the future of work and education, and disruption.

An innovative young entrepreneur, at just 23, Dom was founder and Chief Creative Officer at Karrikins Group, a behavior change agency he grew to over 150 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder and director at EI, an AI-enabled technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022).

Dom's multiple-award winning behavior change programs have reached over 500,000 people annually. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America.

Dom lives in Sydney, Australia