The Signal Gap

Name: The Signal Gap
Brand: Ideapress Publishing
Price: 54.75 AUD
Availability: BackOrder

How to Boost Believability and Influence in the Age of Doubt

By: Henna Pryor

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Hardcover | 10 November 2026

At a Glance

Format
Hardcover

Dimensions(cm)
22.86 x 15.24 x 2.54

Hardcover

RRP $59.99

$54.75

or 4 interest-free payments of $13.69 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

You’re communicating more than ever—across screens, tables, and threads. But are people believing you?

A new and unnerving reality has emerged: clarity is no longer enough. Hybrid work blurs tone, digital brevity flattens nuance, AI rewrites voices, and trust sits at an all-time low. We’ve entered what Henna Pryor calls the Verification Era — people aren’t just listening to what we say. They are quietly testing whether they can believe us.

In this verification-first world, people don’t judge you on your message alone, but on the signals they receive around it. When those signals drift or contradict each other — when there is a gap between your message and your behavior over time — belief quietly degrades. Your message can be perfect…and still fail to do the job.

In The Signal Gap, Pryor reveals the hidden mechanism of modern influence: keeping your signals aligned across four dimensions of congruence so people can confidently believe and trust what they hear from you. Grounded in behavioral science and original research — including interviews with Robert Cialdini and Seth Godin — this practical system helps you diagnose and repair the hidden places your influence breaks down.

You’ll learn how to:

Close the signal gap between your intended message and their interpretation.
Strengthen the signals people rely on to decide what’s real.
Make your communication confirmable, not just compelling.
Build credibility quickly, consistently, and sustainably.

This isn’t another book about authenticity or persuasion. It’s a book about building influence through believability — the ultimate performance skill in a world shaped by doubt. For leaders, sellers, creators, entrepreneurs, and anyone whose success depends on being believed.

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