The SAGE Handbook of Public Relations

Preface - Robert L. Heath Section One Introduction: Mind, Self, and Society - Robert L. Heath 1: Public Relations in the Enactment of Civil Society - Maureen Taylor 2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management - Augustine Pang, Yan Jin, Glen T. Cameron 3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future - Jeong-Nam Kim and Lan Ni 4: The Cursed Sisters: Public Relations and Rhetoric - ?yvind Ihlen 5: Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn R. Gilpin and Priscilla Murphy 6: Signs of the Times: Economic Sciences, Futures, and Public Relations - David McKie 7: Publics and Public Relations: Effective Change - Shirley Leitch and Judy Motion 8: Correspondence(s) to Reality: A Reconstructive Approach to Public Relations - Guenter Bentele 9: Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies - Nigel de Bussey 10: "Keeping it Real"-Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric - Jacquie L'Etang 11: Social Construction and Public Relations - Katerina Tsetsura 12: Public Relations and Power - Peter Smudde and Jeffrey Courtright 13: Power and Public Relations: Paradoxes and Programmatic Thoughts - Robert L. Heath, Judy Motion, and Shirley Leitch 14: "Race" in Public Relations - Lee Edwards 15: Toward an Intersectionality Theory of Public Relations - Jennifer Vardeman-Winter and Natalie T. J. Tindall 16: Does Public Relations Scholarship Have a Place in Race? - Damion Waymer 17: Feminist Scholarship and its Contributions to Public Relations - Brenda J. Wrigley 18: Reflective Management: Seeing the Organization as if from Outside - Susanne Holmstroem 19: Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era - Robert E. Brown 20: Strategy, Management, Leadership, and Public Relations - Finn Frandsen and Winni Johanesen 21: Reputation, Communication, and the Corporate Brand - Peggy Simcic Bronn Section Two Introduction: The Practice of Public Relations as Change Management - Robert L. Heath 22: The Use of Research in Public Relations - Marcia W. DiStaso and Don W. Stacks 23: Reputation Models, Drivers and Measurement - Tom Watson 24: Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century - Julie K. Henderson 25: Public Relations Identity: Evolving from Academic and Practitioner Partnerships - Bonnie Neff 26: Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father - Gayle M. Pohl 27: Activism 2.0 - Michael Smith and Denise Ferguson 28: Activism in the 20th and 21st Centuries - Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks 29: Public Relations Practitioners and the Leadership Challenge - Bruce K. Berger and Juan Meng 30: Embedding Issue Management: From Process to Policy - Tony Jaques 31: Risk Communication - Michael J. Palenchar 32: Community Engagement and Risk Management - Katherine McComas 33: Crisis Communication: A Developing Field - W. Timothy Coombs 34: Expanding the Parameters of Crisis Communication: From Chaos to Renewal - Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer 35: Red Cross Crisis Communication in the Wake of September 11, 2001 - Kimberly A. Schwartz 36: Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge - James G. Hutton 37: Being Public: Publicity as Public Relations - Kirk Hallahan 38: The Role of Public Relations in Promoting Healthy Communities - Jeffrey K Springston and Ruthann Weaver Lariscy 39: Community Relations and Corporate Social Responsibility - Robert L. Heath and Lan Ni 40: The Nature of Good in Public Relations: what Should Be Its Normative Ethic? - Shannon A. Bowen 41: Military Spokespeople and Democracy: Perspectives from Two Israeli Wars - Margalit Toledano 42: Sports Public Relations - Tom Isaacson 43: Investor Relations - Alexander V. Laskin 44: Public Relations Media - Kirk Hallahan 45: Directions in Social Media for Professionals and Scholars - Michael L. Kent Section Three Introduction - Robert L. Heath 46: Why Culture is Still Essential in Discussions about Global Public Relations - Robert Wakefield 47: The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations - Marina Vujnovic and Dean Kruckeberg 48: Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations - Juan-Carlos Molleda 49: Globalization and Public Relations: Opportunities for Growth and Reformation - Krishnamurthy Sriramesh Conclusion and Reflection - Robert L. Heath Reflections on the Field - Elizabeth L. Toth