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Living Large

The World of Harold Mitchell - From Sawmiller's Son to Multi-Million Dollar Man

By: Harold Mitchell

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Hardcover | 1 September 2009 | Edition Number 1

At a Glance

Hardcover
294 Pages

Dimensions(cm)
23.39 x 15.6 x 2.24

Hardcover

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Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to owner of a $100 million business, rubbing shoulders with Australia's most powerful people.

When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furthest for the interview. Living Large traces Mitchell's journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move.

Mitchell went on to become Australia's biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta.

Living Large reveals Harold's loves: family, a great business deal, a brilliantly produced TV commercial, and dislikes: disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle.

Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities.

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You Can Find This Book In

Non-Fiction Biographies & True Stories Memoirs Economics, Finance, Business and Management Biographies Autobiographies Business & Industry Biographies Business & Industry Autobiographies

Acknowledgements	ix
Prologue	p. 1
Part I
1. Growing up amid the sawmills	p. 9
2. Getting started	p. 19
3. Going it alone	p. 31
4. The business of business	p. 41
5. Eat drink man woman	p. 60
Part II
6. The big fella	p. 73
7. How to lose everything - and get it back	p. 84
8. How to deal with Jeff Kennett and come away without too many bruises	p. 97
9. How to survive the dot-com bust	p.104
10. The Murdochs	p.111
11. How to survive a media feud	p.118
Part III
12. How to give away $10 million	p.133
13. Stage left: Life in the arts	p.139
14. Bugs and blues	p.158
15. How to do an epic lunch	p.168
16. Lighting up a room	p.179
17. People I've met	p.188
Part IV
18. The media	p.201
19. A toolkit for young entrepreneurs	p.213
20. The greatest juggle of all	p.230
21. How to walk away gracefully	p.239
22. Love and marriage	p.246
Epilogue	p.250
Trbutes	p.264
Index	p.286
Table of Contents provided by Melbourne University Press. All Rights Reserved.

Living Large

The World of Harold Mitchell - From Sawmiller's Son to Multi-Million Dollar Man

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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