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Taking Risks : The Management of Uncertainty - Donald Wehrung

Taking Risks

The Management of Uncertainty

By: Donald Wehrung, Kenneth R. Maccrimmon

Paperback | 19 September 1988

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Donald Wherung and Kenneth R. Maccrimmon examine how the external factors of leaders lives effect their ability to manage and take risks.

Emphasizing the importance of a manager’s ability and willingness to take risks in their business decisions, Taking Risks reveals how age, education, income, industry, and firm size, among other factors, affect a manager’s drive to take risks.

“By far the most authoritative and comprehensive study of risk taking that I have ever seen. Must reading for business executives, social scientists, government officials, management scholars — anyone who face real-world pressures of making decisions or seeks to understand the process behind them.” – James S. Dyer, Foster Parker Centennial Professor of Management and Finance, University of Texas – Austin
Industry Reviews
Business Fascinating...should appeal to all managers for whom risk is an integral part of business life.

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