Procrastinating, Stressing, Eating

Willpower Joy Food

By: Dianne Wintle

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Paperback | 26 February 2018

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Procrastinating, Stressing, Eating is for the thinking person, usually a woman, who is busy, probably cares for others (or has in the past), and probably also has paid employment. The demands on her time, and also on her mental bandwidth, are constant. She recognises her own health is important, that change is necessary (soon), but while it is important, it is not essential right now. So, once again, change is delayed.

This book looks at why we don’t take action to lose weight and adopt healthy lifestyle behaviours NOW. It addresses the fundamental question: Why do we procrastinate over this? Probably not a lack of knowledge or motivation, but rather about overload, habit, stress and scarcity.

Drawing on the disciplines of philosophy, psychology and economics, particularly behavioural economics, to gain understanding of procrastination, this book aims to gather and condense the most relevant information from the literature to support direct strategies for change.

Many competing demands may lead to willpower being progressively depleted. Procrastinating, Stressing, Eating is written for the individual, and guides reflection around individual causes of the current situation, and discusses required skills to change the status quo. Also, strategies are suggested for the individual to lead to success in overcoming procrastination around weight loss.

Importantly, joy is front and centre of any strategy. Guy Exton’s cartoons remind us to see the humour, while Catherine Lockley’s recipes gently encourage us back to the kitchen – but this time, for fun.

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We make decisions about food four, five, maybe twenty or more times a day, sometimes just for us, sometimes on behalf of others. Behavioural economics suggests it is rational for us to make decisions that bring immediate satisfaction.

Wintle describes this rational decision-gratification moment as an active dialogue with self. Reminding us such dialogue is ours and we have complete autonomy over it. Wintle says there's a third party, a future self with a vested interest too in this moment of decision-making. How we choose to moderate this future self in our decision-making is where Wintle offers new ways of understanding behaviour.

Throughout the book Wintle uses the terms satisfaction and utility interchangeably, which they are, and that it is utility that is a central tenet of behavioural economics. Understanding a person's utility Wintle suggests is key to effective behavioural counselling.

Wintle's hypothesis is this: if we can get people to understand their procrastination about health, we can bring health benefits earlier to people's lives. Economically speaking, Wintle proposes we can improve population health, achieve cost-savings, by reducing the time it takes people to reach the peak of the hyperbolic discounting curve, to change the dynamic of the procrastination by leveraging their utility.

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