Pricing Strategy Implementation

"Pricing builds or destroys value faster than almost any other business action. Yet, pricing remains under-researched in academia and often guess-work in companies. Managers typically want their prices to reflect value, but translating value into a market price is a complex organizational as well as analytical task. Pricing Strategy Implementation brings relevant and timely frameworks, practice, and insights to that task. It is essential reading in a world where buyers now have easy access to product and supplier comparisons." - Frank V. Cespedes, Harvard Business School, USA

"Featuring numerous real-life examples and based on expertise and thought leadership, Hinterhuber and Liozu's book will give you lots of recommendations and best practices on how to develop skills, capabilities, and tools. This is a must-have in your pricing library and a must-read for anyone in search of strategies to improve their business results through strong pricing execution." - Kevin Mitchell, President of the Professional Pricing Society, USA

"Being in charge of different pricing strategy implementations in global organisations, I recommend this book for all who are part of a pricing project. Pricing Strategy Implementation will inspire you to think and look at the behavioural change and company business opportunities in a new and powerful way. It is about how to translate and design a pricing strategy into result." - Tom Wingren, Director of Pricing & Value Selling at Waertsilae Marine Business

"Hinterhuber and Liozu's book is like a lighthouse in the most critical phase of the pricing journey, the Pricing Strategy Implementation. This book leverages real-life experiences of companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability." - Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA