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Polling Matters - Frank Newport

Hardcover Published: 30th July 2004
ISBN: 9780446530644
Number Of Pages: 302

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Introductionp. ix
The Lure of Knowing What Other People Thinkp. 1
The Bottom-Up Approachp. 11
The Pulse of Democracyp. 36
Don't Pigeonhole Mep. 66
The Tyranny of the Majority?p. 80
Do the People Know Enough?p. 107
Behind the Curtain: How Polling Is Donep. 136
Lists and Electionsp. 167
The Elusive Attitudep. 213
The Media and Pollsp. 251
Making Polls Work in a Democracyp. 276
Acknowledgmentsp. 289
Indexp. 293
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780446530644
ISBN-10: 0446530646
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 302
Published: 30th July 2004
Publisher: Little, Brown & Company
Country of Publication: US
Dimensions (cm): 22.86 x 15.88  x 2.54
Weight (kg): 0.63

Earn 104 Qantas Points
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