+612 9045 4394
$7.95 Delivery per order to Australia and New Zealand
100% Australian owned
Over a hundred thousand in-stock titles ready to ship
Polling Matters - Frank Newport

Hardcover Published: 30th July 2004
ISBN: 9780446530644
Number Of Pages: 302

Other Formats

Share This Book:


RRP $61.99
Ships in 10 to 15 business days

Earn 104 Qantas Points
on this Book

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Introductionp. ix
The Lure of Knowing What Other People Thinkp. 1
The Bottom-Up Approachp. 11
The Pulse of Democracyp. 36
Don't Pigeonhole Mep. 66
The Tyranny of the Majority?p. 80
Do the People Know Enough?p. 107
Behind the Curtain: How Polling Is Donep. 136
Lists and Electionsp. 167
The Elusive Attitudep. 213
The Media and Pollsp. 251
Making Polls Work in a Democracyp. 276
Acknowledgmentsp. 289
Indexp. 293
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780446530644
ISBN-10: 0446530646
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 302
Published: 30th July 2004
Publisher: Little, Brown & Company
Country of Publication: US
Dimensions (cm): 22.86 x 15.88  x 2.54
Weight (kg): 0.63

Earn 104 Qantas Points
on this Book