Polling Matters

Why Leaders Must Listen to the Wisdom of the People

By: Frank Newport

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Hardcover | 12 August 2008 | Edition Number 1

At a Glance

Hardcover
320 Pages

Dimensions(cm)
22.86 x 15.24 x 2.39

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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You Can Find This Book In

Non-Fiction Politics & Government Political Structure & Processes Political Leaders & Leadership Central Government Political Control & Freedoms Public Opinion & Polls Political Science & Theory Elections & Referenda

Introduction	p. ix
The Lure of Knowing What Other People Think	p. 1
The Bottom-Up Approach	p. 11
The Pulse of Democracy	p. 36
Don't Pigeonhole Me	p. 66
The Tyranny of the Majority?	p. 80
Do the People Know Enough?	p. 107
Behind the Curtain: How Polling Is Done	p. 136
Lists and Elections	p. 167
The Elusive Attitude	p. 213
The Media and Polls	p. 251
Making Polls Work in a Democracy	p. 276
Acknowledgments	p. 289
Index	p. 293
Table of Contents provided by Rittenhouse. All Rights Reserved.

Polling Matters

Why Leaders Must Listen to the Wisdom of the People

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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