Persuasive Writing

How to harness the power of words

By: Peter Frederick

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Paperback | 3 March 2011 | Edition Number 1

At a Glance

Paperback
208 Pages

Dimensions(cm)
13.6 x 21.3 x 1

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'Peter Frederick is a black belt in persuasive writing.'
Andy Hasoon, Entrepreneur and CEO of Milamber

Struggling to draft an application that stands out from the rest?
Need to boost your business pitch but not sure how?
Can't quite figure out what your reader really wants to hear?

Whatever the situation, if you want great results from your writing, you need to get persuasive.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Industry Reviews

"With guidelines and rules set out in each chapter, would-be writers are provided with clear instructions on how to make the most out of words."

eManager, August 2011

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